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June 26th, 2024

Bromford Housing Group and Flagship Group announce intention to merge.

Following agreement by both Boards, Bromford and Flagship have today announced their intention to merge.  


Coming together they will build on the strength and complementary capabilities of both organisations to create a new organisation – Bromford Flagship.  


Merging these two strong organisations will release significant additional financial capacity over and above what either party could achieve alone. 


This increased capacity will allow Bromford Flagship to deliver 2,000 homes each year for the next 30 years, with an aim of providing 50% of these homes at social rent. 


Bromford Flagship will maintain the commitment that both organisations currently have to local accountability, they will maintain their locally focused teams and delivery model, and increase its effectiveness by devolving more decision making to local teams to ensure that customer services are delivered in line with customer wishes. These teams will be supported by the creation of a leading digital offering for customers and colleagues.  


Bromford Flagship’s increased capacity will provide the opportunity to introduce new and innovative investment with the creation of a new Place Standard – looking beyond the fabric of each home to consider what is required to turn a ‘street’ into a ‘place’ where people want to live, and where customers and communities can thrive. 


Finally, Bromford Flagship will develop two new exciting initiatives: 


  • The establishment of a learning Academy to offer training opportunities to both colleagues and customers; and 
  • A new Research and Development Team that will support the creation of the new, innovative organisation that will have customers at its forefront. 

Peter Hawes, Chair of Flagship, and Steve Dando, Chair of Bromford, commented: 

“The need for affordable homes, the quality of service that we provide to customers and an absolute focus on place has never been more important. 


“The need for strong housing associations that can deliver at scale has also never been greater. As forward-thinking organisations, we have robustly reviewed the benefits from coming together and strongly believe that we can do more for our existing and future customers. 


“Our aim is to secure significantly increased investment, to improve existing services and deliver more benefits for current and future customers. We are excited about the huge potential this opportunity offers and the difference it could make to people’s lives and local communities”.  


Bromford and Flagship will spend the upcoming months discussing and consulting the proposals with customers and colleagues. 


Please note, there will be no changes to your tenancy or rent, and you do not need to do anything.  


FAQs are available here, and we’ll soon be in touch to give you an opportunity to tell us what matters most to you and answer any questions you may have.